Destination Spas pride themselves on not being "trendy", so it may seem odd that I'm posting something about spa trends. As I explored ISPA's list of spa trends for 2010, I discovered that Destination Spas may in fact be trendy....
First, I looked up the word trend in Merriam-Webster's Dictionary: to extend in a general direction. Sounds good.
Next, I read through the summary. ISPA's conclusion: Forecasts for the coming year prove one thing - a healthy lifestyle never goes out of style. This definitely fits with Destination Spas so my curiosity was really peaked.
Lastly, I read through the findings. I found myself saying, "Destination Spas do that," to almost all of the bullet points. Check out my notes to see what trendy things Destination Spas are doing.
Spa trends for 2010:
Social Media- Destination Spa Vacations is on Facebook, Twitter @DestinationSpa,and of course this blog. You can see which spas are on Twitter here, and on Facebook by visiting our page here. Following Destination Spas in the social media is a great way to find out about special spa packages and events as well as Destination Spa lifestyle tips.
Customer Service - This has always been key at Destination Spas. Many have staff to guest ratios of 2:1, 3:1, and even 4:1 at Golden Door and Cal-a-Vie. Usually the person who checks you in at the front desk will remember your name and greet you each day - what other Resort or Hotel do you get that at?
Spa Sampling Menu- Just like ordering tapas at a Spanish restaurant, now you can order up a sampling of spa treatments to try out. These mini services at lower price points are popular ways to get a taste of treatments.
Preventive Care - This is what a Destination Spa vacation is all about. The general Destination Spa program is designed to get you moving, eating healthier, resting well and being creative. And several spas offer more in-depth health programs, such as Canyon Ranch's signature Life Enhancement program.
Spa Partnerships - Spas are becoming more accessible through partnerships with established franchises, hotels and local businesses. Fitness Ridge is probably the spa that comes to mind here. When there facility is full, they have offered rates through a local hotel in order to accommodate as many guests as possible. And then there is the latest and probably biggest partnership to hit the Destination Spa business -- The Biggest Loser at Fitness Ridge. Not exactly what ISPA was referring to, but it certainly has brought the Destination Spa message to the masses.
Cell Phone Applications- Plan a spa vacation from anywhere with Tripology's app. The Find a Spa app detects your location and displays search results for spas in your proximity. OK, maybe were not on this one yet.... But I'm sure it's coming soon. Note to self - check out Tripology's app.
Giving Back- Some spas are teaming up with local hospitals and providing wellness education to help educate consumers on the spa lifestyle. Several of the Destination Spas have partnerships with local hospitals and schools. You may remember a blog post about Chiva Som's school fitness program.The Oaks at Ojai is doing something similar with lunch programs at local schools. And this past year, The Hills Health Ranch and Spa Eastman offered Teacher specials to bring educators to the spa for some R&R.
The Millennials Take Over- This group now outnumbers the baby boomers, and they are flocking to the spa. Yes, the average age of Destination Spa vacationers is starting to drop - a (good) sign of this trend!
Simplified Spa Menus - Everyone is cutting back and spa menus are no exception. You'll notice fewer treatment options and less of the frilly treatments. Frankly, spa treatments have never been the focus of a Destination Spa vacation. Don't get me wrong - it is important - just not the primary piece as it is at a Day Spa or Resort Spa, so the menus aren't as excessive and haven't been pared down as much.
Beauty Rest- Catching some zzz's has never been harder in our sleep-deprived society. The spa makes rest a priority by offering treatments targeted to get you some shut eye. Rancho La Puerta, Canyon Ranch, Red Mountain Spa and Chiva Som offer treatments and complete programs to improve your sleeping habits.
My conclusion: Yes, Destination Spas are "trendy". At least for this year and according to this list:)
